start > Preaching to the Choir
Preaching to the Choir
Persuasion
To create change, you need to reach out to those who don’t already agree with you. If you’re just having agreeable conversations with likeminded people, you’re probably not actually accomplishing much in the way of fostering change.((link:Source|
http://www.37signals.com/svn/posts/1193-preaching-to-the-choir-is-a-waste-of-time})
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